Helvetica Response

The process of typography is much more complex then I could have imagined. I never thought how much work goes into creating a font. I also never thought about the importance of fonts in advertisements. It is true that fonts can sway an emotion or make you think a certain way towards something. It's crazy when you start to think about all those little things because in the end it does make a lot of sense. Where would we be without helvetica?!!?